Address verification software confirms the validity and standardization of an entered or uploaded address, helping to reduce shipping errors, minimize mail returns (and related costs) and improve customer experience with faster deliveries. It can also provide routing information that can be used in a variety of business applications including direct mail, ecommerce and shipping logistics.
The best address verification software identifies and corrects common typos and human errors including misspellings, switched letters, abbreviations and nicknames and missing words or spaces. It can also clean and standardize addresses from a database, and convert an address into geocodes (latitude/longitude coordinates) that are useful in many business applications from shipping to data analytics.
According to G2 Crowd, the best address verification software is Xverify and SmartyStreets, with both offering real-time validation that can be integrated right into a form on a website or mobile app. Xverify’s API can validate up to five addresses per IP address daily for free and its system is smart enough to recognize and fix most types of errors automatically without interrupting the user.
Melissa Data is another leading solution provider with a number of different tools that offer address validation, correction and standardization and cleansing services for both US and international addresses. Their Clean Suite is a powerful tool that can help organizations improve data accuracy and quality, and reduce shipping errors and return costs while reducing time to process returns. The company has been in the address data management game for a while and that experience shows in their robust offerings.
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