Direct mail is a powerful marketing tool that can strengthen your integrated multi-channel campaigns. While it may seem a bit antiquated in the age of digital marketing, the truth is, people still respond to direct mail. In fact, people actually want to receive it. Whether it's catalogs, flyers, or postcards, people look forward to seeing what arrives in their mailbox. And when you add automation, your campaigns become unstoppable.
In addition, direct mail is incredibly effective when paired with online channels. It's a great way to build brand awareness and create a sense of urgency that your audience can't ignore. It also allows you to deliver targeted content that your audience will appreciate and engage with, rather than simply push ads to them.
The average American household gets 454 pieces of marketing mail every year. That's a lot of real estate for your messages. And in that real estate, almost two-thirds of all people say they have purchased something directly because of a piece of mail. And a whopping 72% of those customers also said the mailing influenced their buying decisions.
On average, advertising mail stays in a home for 17 days (via SmallBizGenius). That's a lot of time for them to review the contents and take action. And the fact is, it takes 21% less cognitive thinking to process direct mail than email and creates a higher brand recall (via Canada Post). So if you're looking for some marketing ideas for your business, don't be afraid of the word "direct." As these usps direct mail statistics show, people really do love receiving direct mail, and when it's combined with online marketing, it can make an unstoppable force.
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